When I was in ROTC, we decided to put on a 5K Warrior Mudrun (similar to the "Tough Mudder") so we could both promote our organization and also raise as much money as possible...
Because of the event funnel I made we were on the news 3 times, in several newspapers, and had massive attendance...
This awesome funnel brought 650+ people to a live event we put on and helped donate more than $7,000 to the Fisher House Foundation.